If you are confused about the hottest trending social media platform TikTok, this article is specially crafted for you. Some users consider TikTok as just a fun platform where teenagers make videos to entertain others. If we look at the demographics of TikTok, the marketing potential is visible.
Yes, you read it right. You can use TikTok for your business promotion. You can market your products or services to a huge audience across the globe.
But spending money on TikTok marketing, you need to understand the basics of the platform.
How to Promote Business with TikTok?
If you own a social media account and smartphone, you must have heard about TikTok. Do you know what TikTok is and why people are going crazy about this video-sharing app? TikTok is a social media platform for sharing short clips and videos.
1. Create Content on TikTok
Before getting started, do your homework about your target audience. Is your target audience active on TikTok? If your target audience is from the age group of 16-24, you are more likely to get better engagement on TikTok.
Many famous brands like Guess are already capturing leads from TikTok. You can share your TikTok content directly on your Instagram profile, and this way, creating and sharing media content to boost your reach in real-time. By following the marketing practices and creating the best content, you can get success on TikTok for your business! Content tips:
- Be authentic
- Follow the trending challenges
- Be active on TikTok and other social media platforms
- Give value to your audience
2. Curate User-Generated Content
If you don’t have marketing teams ready to take up the new challenges and create custom videos for your official TikTok channel, you can use UGC to promote your brand. Have a look at Nike for example… The brand has an official profile on TikTok, but they only share the content of the users wearing Nike products. They are creating no content yet getting millions of new visitors. So, you need to apply a strategic approach to TikTok marketing.
3. Advertise on TikTok
Recently, TikTok has launched its advertising services for businesses and brands. Brands can pay TikTok to advertise their ads and sponsored content on TikTok videos and channels. From sponsored hashtags to creating traditional native ads for business promotion, TikTok is open to every advertisement.
4. Collaboration with TikTok Influencers
In every region, the TikTok community has some talented influencers who have massive viewership. If you want to get real-time engagement, then collaboration with those TikTok stars can get your better leads. This approach may require you to do thorough research about the content creators who have a valid fan following. They can promote your business to millions of new users. Many brands are already using this marketing strategy for TikTok marketing.
Best Platform for Younger Audience
If you have the acting talent and don’t know where to show off your skills, download TikTok now, and start making videos, you will be getting millions of views in no time. Today, TikTok is one of the most downloaded apps, with 500 million daily users.
The primary purpose of TikTok is to provide a simple platform to entertainers, where everyone can create content without having any digital skills or expertise.